We all experience it in our personal and business life. Feels bad, right?
It doesn't need to feel bad! IF you change your perception.
When I was living in Los Angeles to study acting, I walked everyday to my school. On the way there were always homeless people asking me for money. In the US you can pay everywhere with your card, so I didn't take any cash with me. When they asked me - I offered them one of my fruits: a banana. Many times. They said: "NO!" all the time. Some even looked at me angry. What's wrong with my banana? Nothing! A banana is notorious (vitamins & minerals) and makes happy (Tryptophan). Look at the monkeys how happpy they are! Should I feel bad if a hungry and unhappy man doesn't want a soloution? No way! It's the same with other things in life where we experience rejection. Should we feel bad? No! We all have something to offer. If many don't want your banana, someone will! Sometimes a homeless accepted the banana with gratiude. And even if NOBODY wants your banana: Then just enjoy it all by yourself. If your business idea requieres to distribute bananas, then go where bananas are needed and appreciated. And if you can't go there, then you have to adapt and give away beer. Either case, don't feel bad about rejection. It's not personal. The rejection says more about the one who rejects, than the one who is rejected.